Before social media, companies tended to avoid transparency. It was about messaging at the consumer and keeping the inner corporate workings behind closed doors. But today customers are in control ready to wield their social voice to be heard and get their expectations met.
Real-Time Visibility Into The Social Web
Now it’s the customer who owns the relationship, not the company. And RightNow’s cloud monitoring solution can help you protect and manage your brand while controlling the customer experience you deliver. With cloud monitoring you’ll never be left out of the social conversation.
Cloud monitoring enables you to watch Twitter and YouTube for conversations related to your product, service, or organization and it allows you to act on those conversations. Plus, it even identifies the positive or negative sentiment of the conversation through RightNow’s patented SmartSense emotion detection capability allowing you to prioritize your social engagements.
Never Miss Out On The Conversation With Cloud Monitoring
Many companies are trying to figure out how to plug into social web conversations, build brand loyalty and proactively engage customers. RightNow client J&P Cycles uses Cloud Monitor to follow marketplace messages from consumers and vendors as well as internal posts on YouTube and Twitter. J&P was already using RightNow for email support and chat. They were able to easily add one more support avenue, social cloud monitoring, with minimal training and without additional staff.
Next Steps
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