CX For Facebook Benefits
Overdeliver On Customer Expectations
Business Challenges
- If Facebook were a country, it would be the third largest nation on the planet—and its audience continues to grow
- Consumers expect organizations to respond on social sites
- Organizations need to provide consistent customer experiences across channels
- Organizations need to manage social interactions efficiently
Features
- Knowledge base search
- Community search
- Full community discussions
- Peer-to-peer and customer service agent support
- Ideation capabilities
Benefits
- Defuses Facebook wall meltdowns
- Efficiently routes support issues to customer service agents
- Reduces marketing workload
- Amplifies good customer experiences
- Eliminates silos and ad hoc processes
Resources
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Customer Experience Best Practices For Facebook
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RightNow CX For Facebook Overview
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